Dame is dedicated to celebrating the greatest female icons of all time. Inspired by women like Lucille Ball, Judy Garland and Joan Crawford - all the way to Meryl Streep. The goal for this project was to create a touchpoint between the past and the present, building a bridge in order to connect with a new audience. I created a foundational brand identity, website and supporting brand assets that feature the classic moments from the Golden Age of Hollywood, provoke intrigue, and mix a vintage aesthetic with a more elevated, modern and enduring visual style.
Discovery & Strategy
Typography & Color