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Toronto, Canada
Say Hello
sarah.dedonato@yahoo.ca
Say Hello
sarah.dedonato@yahoo.ca
Dame is dedicated to celebrating the greatest female icons of all time. Inspired by women like Lucille Ball, Judy Garland and Joan Crawford - all the way to Meryl Streep. The goal for this project was to create a touchpoint between the past and the present, building a bridge in order to connect with a new audience. I created a foundational brand identity, website and supporting brand assets that feature the classic moments from the Golden Age of Hollywood, provoke intrigue, and mix a vintage aesthetic with a more elevated, modern and enduring visual style.
Discovery & Strategy
Custom Wordmark
Typography & Color
Website Design
Social Templates
Editorial
Packaging
Video
Dame.
Scope:
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