FAME School of Performing Arts is a renowned organization with a rich legacy, having showcased its talent on stages across two continents for over 20 years. Its primary focus is on teaching children about theatre, dance, and vocal arts, catering to students at various levels, ranging from toddlers to high school seniors pursuing a pre-professional path. The school is well-known for cultivating triple threat performers, proficient in acting, dancing, and singing. When the legendary company approached me for a rebranding project, I was thrilled to take on the challenge.

Since the last update to their branding in 2007, the company has experienced significant growth, expanding from a single Saturday musical theatre class to a comprehensive studio catering to ages 8 months to 18 years. The objective for FAME's rebranding was clear: to honor the organization's roots while also attracting new families to join their community. I aimed to create an identity that not only paid homage to their legacy but also stood out as bold and iconic on its own. Additionally, I sought to incorporate more elements that reflect the essence of musical theatre and its distinctive style.