Muse Centre for Incubation & Collaboration is a haven away from home for artists and creators alike. As an initiative led by female industry legends, we understood that this organization did things differently. It was our mission to level up their brand in order to match the amazing work they were doing with their clients. The goal of the project was to come across as the industry disrupters they are while appealing to their varied audience- teens, adults and veteran industry leaders. I tackled the project with strategy first, design second and the result was a truly one-of-a-kind brand unlike any of their competitors; A brand that feels fresh, and unique but hits you with a twinge of nostalgia.